Our Customer Success team guides our customers to migrate to the cloud, create their content hub, and transform their media workflows using cloud-native tools. Our Principal Account Manager, Daniel Silverwood, explains how to overcome the challenges of storing and managing assets efficiently. Daniel leads the Customer Success Team and directly manages some of our biggest customers with complex workflow requirements, who are able to manage media at scale within the cloud.
The common challenges that our customers face
Our customers come from a range of sectors, which is ever-increasing to any company that creates and manages their own media content. These industries include gaming, sports, creative agencies, and luxury brands. The main challenge our customers face is that their data is scattered across multiple locations, such as different online shared storage providers, local hard drives, or local servers. They come to base to centralize their data into one place, making it easier for users to access the media assets worldwide.
The solutions that base provides to help customers overcome these challenges
Some of our customers come from other online platforms, such as Dropbox and Google Cloud, which are not designed for scalability. At the core of all base solutions is cloud-native S3 storage that enables us to build different services and solutions depending on the customer’s requirements. This includes a media asset management (MAM) system, which allows users to index, create proxies, and generate viewing versions of all assets within the cloud. This content can then be distributed to multiple locations so teams can remotely access it easily. We can also offer cloud-based NAS storage, which allows for collaboration as teams can edit in real time on one data source in the cloud without uploading or downloading files. We can also provide accelerated file transfer, ensuring high-speed delivery and upload capabilities, as well as integrations with different services to create end-to-end workflows from ingest to delivery. Each of these offerings can be made bespoke to meet the specific cloud and workflow requirements of our customers.
How base implement these solutions, and what ongoing support do customers get through base
At base, we have an Engineering Team that can deploy your solution directly into the cloud. We also have a Customer Success Team who are there to look after you throughout your entire journey. Working with our Professional Services Team, they design cloud-native media workflows and provide support on the solutions we offer. The team can help you with onboarding and training to ensure you are maximizing the benefits of your system and our solutions. They also ensure that your workflow is optimized in the cloud to suit your needs through regular service reviews. During these reviews, they look at your solution, how you’re using it and gather feedback to enhance your experience in using our solutions and working with base. Our team is also proactive in identifying any gaps in your workflow or in products that may not be meeting your requirements. If we discover an integration that may be beneficial or a new product that may improve your workflow, we will collaborate internally to engage the correct teams to implement these integrations. We also have a support desk where users can raise tickets for any issues they may face. Our Support and Engineering teams will triage the tickets, focus on issues based on priority, and resolve them as quickly as possible.
Use cases of how base has helped customers overcome their challenges
High Performance
High Performance came to base with a bottleneck in its workflow. Its team was working locally in the studio and manually uploading into Dropbox, which was slow. As a result, they struggled to distribute assets to their editors quickly from the studio while they were producing content. At base, we have driven efficiencies within High Performance by implementing a MAM solution that automates the sync delivery from the studio directly to the cloud. Now, as soon as they create those rushes during the shoot, they can offload them into their studio workstation, and the data is automatically uploaded into the cloud. This allows content to be readily available with proxy files for all their teams, allowing editors to download and start their edits immediately. We have become one of High Performance’s key partners in driving efficiency, ensuring they can get from shoot to delivery in the shortest time possible.
Narrative Entertainment
Narrative Entertainment manages the GREAT! TV channels on Freeview. Its team approached us with a requirement to store all its assets in a MAM system, ensuring they were in a centralized location and making them accessible. They also wanted us to develop a streamlined pipeline for delivering content to broadcast TV. In addition, they required an integration to automate QC with transcode on delivery. We successfully integrated these features into their cloud system, driving efficiency into one cloud solution.
LADbible Group
LADbible Group has been a long-standing customer of base, starting with two terabytes of data, which has now grown to one petabyte. We installed a MAM system into its infrastructure so its team can manage their data more efficiently. This solution has become essential as we have also built a custom integration with Adobe Frame.io to directly connect it to its MAM. This allows LADbible to review and approve content, which can be moved directly from Frame.io into its archives. This solution has now become the home of all LADbible’s archives in the cloud and can be accessed by teams across the company, increasing collaboration.
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