How LADbible utilize base’s cloud native media services

In the fast-paced world of digital media, managing vast amounts of content efficiently is crucial for media organizations.

LADbible, a prominent online entertainment and news platform, understands the significance of using a media asset management system (MAM) with integrated cloud storage to easily hold and find its data.

Before coming to base, LADbible required a centralized storage system accessible to all users and a way to quickly transfer new files to in-house and freelance editors. The team also faced challenges retrieving old content, so they required a long-term archive solution with tagging and search capabilities to reuse and repurpose existing material efficiently.  

To address this, they have worked with base to implement a comprehensive media asset management system. The solution acts as an archive, securely storing all the media assets in the cloud, while allowing its team to search and use content simply and effectively.

This powerful search functionality is one of the most significant advantages LADbible enjoys when using a MAM. The team can effortlessly search and retrieve any content needed, eliminating the tedious process of manually searching through numerous files. This not only saves valuable time but also enhances productivity, allowing teams to focus on creating compelling content.

The Results

”With a future-proof solution in place, LADbible is well-equipped to handle the challenges of media asset management in the dynamic digital landscape, cementing their position as a leading online entertainment platform.

“We worked with base to create an integration between Frame.io and iconik. It was a seamless transition and worked perfectly the first time we ran it.”

Martin Kelly, Lead Editor, LADbible

LADbible’s MAM is supported with a direct integration to base’s cloud storage which produces some significant benefits. As the company continues to evolve and expand its operations, cloud storage offers a scalable solution to meet the growing media asset management needs. With the ability to adapt and accommodate increasing volumes of content, LADbible can focus on creating captivating content without worrying about storage limitations or accessibility issues. Furthermore, cloud storage eliminates the need for on-premises servers, reducing maintenance and operational expenses. It also enhances data accessibility and collaboration by enabling employees to access files from anywhere, anytime, and facilitating seamless file sharing and collaboration among team members. With robust security measures and data backup options, cloud storage ensures data integrity, protection against hardware failures, and enhances disaster recovery capabilities. Cloud storage providers typically offer high availability and reliable uptime, minimizing the risk of data loss or service disruptions. Ultimately, leveraging cloud storage allows LADbible to streamline its data management processes, reduce costs, enhance productivity, and focus on core business operations.

LADbible understands the importance of collaboration in the media industry. To facilitate seamless teamwork, they leverage the capabilities of base’s integration with frame.io. This combination allows them to upload content from their office location or from anywhere in the world directly to the cloud, making it instantly accessible to team members for review and collaboration. This streamlined process promotes efficient communication and ensures that everyone is on the same page.

Through our partnership, LADbible has gained an indispensable tool for managing its extensive media assets. The system’s deep archiving capabilities, coupled with powerful search functionality, enable LADbible’s team to easily retrieve any content they require. The seamless collaboration facilitated with base and frame.io enhances team productivity and ensures efficient communication. With a future-proof solution in place, LADbible is well-equipped to handle the challenges of media asset management in the dynamic digital landscape, cementing its position as a leading online entertainment platform.