Media-heavy industries face an undeniable need for greater efficiency, flexibility, and scalability. With content demands rising, organizations must streamline operations and adopt smarter workflows. base’s cloud-native media services are leading this transformation, as highlighted by High Performance, The Football Association (FA), and our VP of Customer Solutions at base, who previously worked for a leading US creative agency. We explore their challenges, the opportunities unlocked by cloud-native workflows, and the game-changing impact of centralizing media management.
The challenges of outdated workflows
Organizations with heavy media demands often start with fragmented and disorganized infrastructures. These systems rely on hard drives, local servers, and manual file-sharing protocols, leading to issues that stifle their potential.
The leading US creative agency referenced above was tackling challenges such as global production needs, where they needed a way for editors to collaborate on the same project. They relied on physical hard drives and dispersed systems, which created roadblocks. They were unable to collaborate on large projects, and accessing past projects became nearly impossible due to a lack of centralized storage or searchable archives. This fragmented system stifled growth and hampered their ability to scale efficiently.
Similarly, The Football Association was dealing with an outdated, hardware-driven infrastructure. Their media management relied heavily on laptops, memory cards, and local storage at their headquarters in Wembley. Collaboration was cumbersome, requiring manual transfers of drives and files between teams. Beyond inefficiencies, they risked losing footage due to unreliable backups and technical failures. This hindered their ability to produce and distribute timely content, especially during international tournaments.
High Performance, a fast-growing production company known for producing multiple podcast series, struggled to keep pace with its expanding operations. Moving files between team members involved sending physical drives or relying on slow manual uploads using low bandwidth cloud storage, introducing delays at every stage. Distribution and collaboration across multiple locations added further complexities, highlighting a pressing need for optimized workflows.
Unlocking efficiencies with cloud workflows
Adopting cloud-based workflows proved to be a turning point for these organizations, offering extensive benefits from streamlined collaboration to robust asset management.
The leading US Creative Agency discovered the benefits of centralized content hubs, where media files could be securely stored, indexed, tagged, and easily accessed by teams around the world. Using cloud solutions eliminated the need for costly on-premises infrastructure while allowing them to onboard editors and creators seamlessly, regardless of their location. This enabled the agency to scale its operations dramatically and enhance its creative output with improved project turnaround times.
The FA now manages and accesses assets by adopting cloud workflows tailored to their global operations. The transition eliminated the reliance on hard drives, allowing teams to access their content from any location, whether it was during an international tournament or at their primary headquarters. This centralized solution supported their fast-paced environment, ensuring that all content remained secure and easily retrievable when needed. It helped them stay ahead of tight deadlines and maintain relevance in the fast-paced world of sports content.
For High Performance, cloud-native solutions brought unparalleled efficiency to their content production pipeline. By integrating a media asset management system for transcription, tagging, and remote editing, the company rapidly scaled from producing one podcast weekly to managing five ongoing projects and handling terabytes of media data weekly. This newfound efficiency wasn’t just about speed, it also enabled the team to collaborate with remote editors in real time across multiple countries.
The power of scalable and centralized media management
Beyond smooth operations and improved speed, cloud solutions delivered long-term value by transforming how archived content was handled.
The leading US creative agency leveraged cloud-based media libraries to search through decades of previously inaccessible campaigns. With automated tagging and advanced metadata tools, they revitalized their archives, creating a visual library, enabling the repurposing of old content for new projects and client campaigns.
The FA also identified the value of reliable, centralized archives. Centralizing their media library not only improved accessibility but also made it easier to reuse valuable footage. Whether creating promotional reels for global partnerships or revisiting content from past tournaments, they built a system that allowed greater agility in responding to opportunities. Metadata tagging and indexing systems ensured assets could be found within seconds, adding tremendous value to their archive and current operations instead of trying to locate and rely on the individual who was originally responsible for the asset.
High Performance’s centralized archive became a repository of opportunities to revisit past guest recordings. With the ever-increasing probability of a guest becoming more famous in the future, it became crucial to easily access and reshare older media assets from ‘cold’ storage. This provided High Performance the opportunity to meaningfully engage with its audience by developing evergreen content for expanded distribution across multiple media channels and leveraging the increased celebrity status of previous guests.
Conclusion
Implementing cloud-based workflows offers an opportunity to reimagine how you process and manage your content at scale. It also enables you to maximize the value of your media while enhancing collaboration and creativity. The cloud is no longer just a storage solution. Engaging a managed cloud service provider to design and manage a comprehensive suite of cloud-native solutions tailored to your needs, empowers your teams to deliver better, faster, and smarter every day.
Want to find out more about how base’s cloud native media services can help you? Fill out the form below, and we’ll be in touch to fix a date and time to discuss your requirements.
Speak with a member of team base.
To find out more about the base solutions, speak with a member of our team today.
