What is base-foundation.io?

At base, our Director of Software Engineering, Jack Watts, leads the development of our integration platform, base-foundation.io. It simplifies your cloud experience by providing customizable integrations designed specifically for your content creation requirements. 

What is base-foundation.io? 

 

base-foundation.io is a cloud-native media integration platform designed to solve the online media storage and workflow challenges faced by enterprise brands. As a headless API platform, it emphasizes API-first development and is unique in the content creation industry as it allows you to easily access all your software integrations in one centralized place. base-foundation.io facilitates communication and integration between various vendors and products within the media supply chain. Our primary focus is on enabling individuals to connect to different systems seamlessly. Therefore, much of our effort is dedicated to supporting and facilitating complex communications among diverse media-based systems.  

 

Since our launch in 2015, base has evolved from offering managed services for storage to providing a broad range of services that support large-scale enterprise digital transformation. This growth allows us to enhance the service aspects of your infrastructure and respective tools. To support end-to-end workflows, it is essential for all these tools to communicate effectively, and base-foundation.io is our homegrown solution strategically positioned to facilitate the exchange of data across systems. 

 

The evolution of base-foundation.io 

 

base-foundation.io was conceived in the early days of base managed services when we identified a gap in the market where it was clear that our customers faced challenges in accessing third-party solutions within their infrastructure and services. At that time, there were no off-the-shelf offerings that provided the necessary integrations. The existing solutions were too simplistic and did not meet our customers’ needs. Driven by our CEO, Ben Foakes, we designed base-foundation.io to be an integration platform that complemented both our current position as a business and our aspirations for future growth. By positioning base-foundation.io at the core of our offerings, we promote a holistic approach to digital transformation. 

 

The available integrations 

 

We guide our customers through a three-step process to achieve successful digital transformation: migrate to the cloud, create your content hub, and transform your workflows. Our integrations support each of these steps. 

 

In the first step, we facilitate the migration of your content from on-premises systems to the cloud by ingesting and indexing your assets. This is done through various methods such as file transfers, intelligent activity monitoring, and active monitoring solutions.  

 

Once your content is in the cloud, we focus on the second step. Here, we ensure that our integrations are aware of the types of media being ingested, where this media should be stored, the relevant metadata associated with it, and how this metadata should be extracted to drive the third step: transform your workflows.  

 

Transforming workflows in the cloud requires a different mindset compared to previous on-prem infrastructure initiatives, as users need to consider workflows from a new perspective. We ensure to support the transition in adopting cloud-based workflows and that specific integrations are utilized at every stage of this three-step process.  

 

How to get the best use out of base foundation 

 

To fully benefit from what base-foundation.io offers, it’s important to approach the platform and its integrations as part of a cohesive workflow that meets your needs, rather than viewing each integration in isolation. The integrations are designed to work together and can also be used independently, so you should focus on creating a workflow that best suits your needs as a customer. 

 

How existing users leverage base-foundation.io 

 

Many of our customers from various sectors utilize base-foundation.io. These markets include creative agencies, Hollywood studios, luxury brands, social media publishers, and more — essentially, any company that manages media.  

 

At base, we recognize that many of our customers don’t have the technical expertise or engineering background necessary to fully understand how to leverage or configure integrations and workflows within the actual product. One of the key benefits we offer is usability. Our platform is designed for the average user, allowing them to simply press a button or configure a specific trigger. The complexity and responsibility of the underlying processes are managed by base-foundation.io. This user-friendly approach is fundamental to the architecture and design of our platform. The integrations we provide are specifically designed to handle complexity, ensuring that users only need to take simple actions to easily manage their content at scale.