Measuring the Multimedia Readiness of Newsrooms
Multimedia content has become central to audience engagement strategies, yet many news organisations continue to face challenges in scaling video, audio and digital content operations efficiently.
New research conducted by Base Media Cloud and WAN-IFRA examines the current state of multimedia readiness across the news publishing industry, uncovering key trends in multimedia workflow maturity, technology adoption, skills development and organisational transformation.
Key takeaways:
- The industry’s biggest workflow bottlenecks
- Evolving investment priorities
- The growing role of AI in multimedia operations
- The next phase of newsroom transformation
- Creating connected workflows that enable content to move efficiently
