In today’s fast-paced digital landscape, managed cloud services have become a game-changer for businesses across industries. While the concept has been around for years, the media and entertainment industry was slow to adopt cloud technology. base, however, has been at the forefront of this transformation since we launched a decade ago. Whilst we serve many companies across multiple sectors, we specialize in delivering our managed cloud services within the media and entertainment industry. But what exactly are managed cloud services, and how do they benefit our customers? Let’s dive in.
What Are Managed Cloud Services?
Managed cloud services are essentially a one-stop solution for businesses looking to leverage cloud native technology without the hassle of managing it themselves. For media companies, this means base takes care of everything from designing and building media workflows within a cloud infrastructure to securing, maintaining, and supporting these services.
What sets base apart is our ability to provide a comprehensive, end-to-end solution. Media companies can focus on what they do best, creating content, while our team of experts handles the complex technology stack. This unique approach has made us a trusted partner in the media and entertainment industry.
base and AWS: A Strategic Partnership for Media Excellence
base has strategically partnered with Amazon Web Services (AWS), the longest-standing and one of the largest players in the public cloud space. AWS is a go-to choice for major players in media and entertainment, including some of the world’s biggest movie studios, broadcasters, and gaming companies. And with many organizations prioritizing AI, the introduction of Amazon Bedrock, AWS’s comprehensive, secure, and flexible platform to build Gen AI applications and agents, allows for experimentation and deployment quickly.
In terms of our partnership with AWS, we act as the bridge between them and the customer, providing integration, support, and security. For those who lack the in-house resources to construct and manage their pre-designed cloud infrastructure, we step in to fill the gap. Conversely, when we identify a client needing hyperscale cloud services, we design, build, and manage the solution on AWS on their behalf. The result? A seamless, secure, and fully supported cloud experience, all wrapped under a Service Level Agreement (SLA) with base. Find out more here.
In-House vs Outsourced: Why Choose base?
One of the biggest decisions media companies face is whether to manage their cloud infrastructure in-house or outsource it to a specialist like base. The difference comes down to cost, time, and expertise.
Cost and Time Savings: Managing cloud infrastructure in-house requires a team of highly skilled engineers, which can be both expensive and time-consuming. These engineers are often already stretched thin, maintaining production systems, software workloads, and IT operations. Adding a massive cloud migration project or 24/7 global support to their plate requires careful consideration, as they are not likely to have the skills to navigate cloud engineering challenges – a specific skillset where additional investment is needed to level up in-house engineers through training.
Access to Expertise: As already established, many media companies lack the specialized cloud engineering expertise required for complex cloud workflows. base provides access to top-tier specialists, many of whom have worked with major studios and broadcasters like Disney, Warner Bros Discovery, BBC, and Channel 4. This means clients get the best talent without the overhead of full-time staff.
By outsourcing to base, media companies gain an augmented team that handles everything from cloud migration to ongoing support, allowing them to think less about technology challenges and focus on driving creativity within their core business.
Security at base
Security is a cornerstone of our managed cloud services. We are one of the few in the media market with an ISO 27001 accreditation, a globally recognized standard for information security. This certification covers every aspect of our operations, from the storage infrastructure and data centers to software deployment and customer interactions.
We undergo rigorous annual audits to maintain this accreditation, ensuring that our clients inherit the highest levels of security and compliance. This commitment to security extends to every facet of the business, including HR practices, training, and quality management. When clients subscribe to our managed services, they gain peace of mind knowing their data and systems are in safe hands.
The True Costs, Benefits, and ROI of Outsourcing to base
When it comes to the financial benefits of outsourcing, the numbers speak for themselves. We have conducted extensive analysis with our clients, comparing the total cost of ownership and ROI of outsourcing versus in-house management. The findings are compelling:
Cost Savings: Clients save between four to ten times in operating costs by outsourcing to base. This is due to the high costs of hiring top-tier engineers, provisioning global support, and managing complex media workflows in-house.
Efficiency and Optimization: base not only builds efficient cloud solutions but also handles procurement, account management, and cost optimization. These services are included in the managed service agreement, providing additional value without extra costs.
Embedded Support and Security: With base, clients receive built-in support and security as part of the package, eliminating the need for separate investments in these areas.
In one recent use case for a large global enterprise customer, our cloud native solutions optimized their media workflows and reduced their editing time from 4 hours a day to 20 minutes, which is going to save them $4m a year.
For media companies, the ROI of outsourcing to base is clear: reduced costs, enhanced efficiency, and access to world-class expertise.
Conclusion
Managed cloud services are no longer a luxury; they’re a necessity for media companies looking to stay competitive in a digital-first world – particularly where organizations are now focusing their attention on leveraging AI. Building a cloud infrastructure is key here because AI tools are designed for – and scale best – in the cloud. base’s decade-long expertise, strategic partnership with hyperscalers like AWS, and commitment to security, make us a trusted partner for media companies navigating the complexities of cloud technology. By outsourcing to base, clients not only save time and money but also gain access to a team of specialists dedicated to their success.
Contact us to find out how we can manage your media:
Speak with a member of team base.
To find out more about the base solutions, speak with a member of our team today.
