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Cloud native media services for news media publishers
Here at Base Media Cloud, we are specialists in cloud-native media services such as cloud storage, media asset management, and media workflow integrations. We have vast experience in helping news media publishers scale up video content creation and distribution.
The Newsroom Paradigm Shift
In the current media landscape, 80% of all internet traffic is driven by video. For news publishers, scaling video content is no longer a peripheral activity; it is business-critical for sustaining Gen Z and Gen Y audiences.
For news media firms specifically, we move your newsroom beyond fragmented systems to a unified end-to-end content creation and distribution ecosystem – designed for newsroom adoption and scale
The Industry Challenges: What’s Holding You Back?
Scaling video production often reveals deep-seated technical and cultural blockers that stall growth
The “Consumer Tool” Trap: Reliance on Dropbox, WhatsApp, or Google Drive creates massive business risk and embeds process inefficiency.
Fragmented Newsroom Workflows: Learn how in-depth data analysis can drive smarter decisions for your business.
Siloed Operations: Geographically dispersed teams are often constrained by local systems unable to facilitate real-time collaboration.
The Metadata Gap: Without a centralized hub and semantic search, content discoverability becomes an arduous, manual process.
Newsroom Adoption: Newsrooms find it challenging to adopt video workflows at scale – Base Media Cloud custom designs systems for ease of use and adoption. Our managed service model helps news teams thrive with video.
The Future Video Workflow: A Unified Eco-System
We help news media publishers redesign their end-to-end architecture through a proven three-step transformation: Centralize, Automate and Scale.
Unified Media Asset Management (MAM): Centralize, secure, and index all media files in one content hub to future-proof for AI innovation.
Cloud-Native Collaboration: Facilitate remote Adobe editing and real-time collaboration across geographies, allowing teams to “follow the sun”.
Automated Distribution: Streamline the flow of video content directly to your CMS, social channels, and RSS feeds to maximize engagement.
User-Centric Design: We design workflows specifically for ease of adoption, reducing the training costs and cultural resistance often associated with technology change.
Newsroom Adoption: Newsrooms find it challenging to adopt video workflows at scale – base custom designs systems for ease of use and adoption. Our managed service model helps news teams thrive with video.
Our customers
Outcomes: The Publishers ROI
Implementing a specialist video strategy with Base Media Cloud delivers tangible results across your entire publishing agenda.
When you fix the workflow, the business metrics will follow.
Deeper Engagement: 82% of audiences engage with video for at least one minute.
Monetization Growth: Higher CPM values, increased registration conversions, and improved retention.
Operational Resilience: A cloud architecture that is more secure against cyber-attacks and localized failures.
Efficiency: Dramatic increases in LTV and improved margins by automating manual production steps.
Talk to us
Ready to see how we help news media publishers scale up video content creation and distribution?
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