24 May 2021

Green Rock closes office to go fully virtual

Post house shuts Soho premises and adopts cloud-based software.

Green Rock post house has closed its physical office in favour of permanent virtual workflows as it embraces lockdown working practices for the long-term.

The 13 year old business, which has worked on post projects including Netflix’s Myths and Monsters (pictured above), has given up the lease on its Goodge Place office which contained six edit suites.

Its 12 staff will continue to work from home full-time, as has been taking place under lockdown, rather than dividing their time between working from home and the office as restrictions lift.

Green Rock founder and chief executive officer Simon Green said the industry is facing “a real wakeup moment” as businesses attempt to introduce flexible working regimes.

 

“As staff begin to return to offices, there will be a realisation that the solution isn’t flexible working,” he said.

Green Rock, which will make considerable rent-related savings, has invested in developing it’s own virtual edit system, Green Rock Virtual Creative Solutions (VCS), to enable the shift, working closely with BASE Media Cloud and Adobe.

Green said the model will allow the company to take on more work than was previously possible and help it navigate any future lockdowns more easily. Under lockdown, it was operating a hybrid system under which editors were having to download huge files from the physical edit suites to their desktop computers. However by shutting the suites it is able to fully embrace a virtual tech platform.

“I’m having conversations with bigger broadcasters and other companies on more ambitious projects,” he said. “Working in the cloud means we will have no limits.”

Cloud-based editing will also allow Green Rock to scale up and down more rapidly to react to demand, which Green said is a “huge benefit during the uncertainty of Covid”.

“The pay-as-you-go model gives us ultimate flexibility and scalability,” he added.

Green Rock has begun conversations with an Indian producer about an HBO series as going online-only helps it to win more international business without requiring execs to travel to its office.

Green said that working virtually is no less efficient or effective than face-to-face edits.

“There is a lot more productivity in the early stage as editors can really get their heads down on their own,” he said, adding that in the later stages of an edit, livestreaming video technology allows producers and directors to collaborate seamlessly.

By from Broadcast 

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10 May 2021

Green Rock cements hybrid cloud facility

The pandemic panicked much of the post industry into remote workarounds. Now, as vaccine rollouts bring back some normality, companies are grappling with the long-term structure of work and office life.

“The pandemic has drop kicked the industry 5-10 years into the future,” says Niels Stevens, Snr Solutions Consultant Pro Video and Broadcast Workflows, Adobe. “Some companies already moving in the direction of cloud are setting themselves up for a full cloud-based workflow. Others who have made large investments in hardware are having to segue into a hybrid model as they go towards remote.”

These ideas and the technology underpinning them are explored in a webinar hosted by Broadcast and featuring a live demo of a hybrid cloud workflow connecting sites in London with New York and Los Angeles.

“Our journey to cloud predated the pandemic,” explains Simon Green, founder and CEO of Green Rock, a production and post production agency based in London and LA. “I had my first conversations about a completely virtual post facility over a decade ago. Distributed collaborative post production is no longer a dream. It is now a reality.”

With clients including ITV, NatWest, Netflix and XPRIZE, Green Rock is among the first UK facilities to transition away from bricks and mortar into a completely cloud-based shop.

“For us, cloud infrastructure means less capital investment in on-premise solutions and a more flexible approach to team working,” Green says. “These issues have magnified in recent months as more and more clients have begun requesting a more agile way of working.”

In the webinar, Green explains more of his thinking. “We are always looking to create the future first and get that advantage for us, and our partners. We are therefore looking to move completely out of our Soho facility and to use cloud to connect clients and colleagues with media and creative tools. It frees us up to scale at a global level like we have only imagined.”

“We have major brands and broadcasters keen to work with us because they can see that we are not limited to the physical suites we have on site. We can start to build a facility using cloud resources that enables us to bill and be billed by the hour.”

The demo explained

Green Rock is well on the way to achieving this with technology partner BASE Media Cloud, leveraging an integrated cloud-based platform with SaaS products from Adobe, Bebop and Iconik.

“What we’ve designed together with Green Rock and are rolling out for them will allow their US and UK teams to collaborate remotely via the Iconik cloud MAM,” says Ben Foakes, Founder & Managing Director, BASE Media Cloud. “On prem storage remains for high performance tasks with burst capacity enabled in the cloud.”

“There are no longer big fat PC towers under the desk,” Foakes adds. “It will be an entirely virtual workstation environment enabling Green Rock to re-invent its editing strategy.”

BASE Media Cloud acts as the cloud agnostic storage hub into which media applications such as Iconik, with integrations into the Adobe Creative Cloud suite are plugged. Access to application is by simple login secured with multifactor authentication.  Remote Workstations are powered by BeBop Technology, running on AWS.

“In essence this means your data becomes centralised in the cloud, your workstations run in the cloud but your users can be anywhere in the world,” Foakes says.

The evolution of post

Anecdotally it seems that from VFX boutiques to global broadcasters the industry is coming out of the pandemic seeking a more formalised and long-term strategy.

“At the start of COVID, everyone was in a rush,” Foakes says. “The broadcast and post community moved to nomadic working and had to quickly spin up reactive solutions such as using a Virtual Private Networks (VPNs) or running remote desktop or PcoIP sessions. These were temporary solutions because no one really had time to design for it.”

“Now we’re seeing a huge wave of interest in reducing the size of premises but not moving 100 percent to the cloud. It’s about changing the ratio.”

Post production has evolved. From the days of physical film cutting, into tape-to-tape and the transition at the end of the 1980s into nonlinear file-based editing, now things have gone pure digital.

“The virtual hybrid cloud has arrived as part of the eventual move towards full virtual,” Foakes said.

View the webinar including the live demo of virtual hybrid cloud:

DEMO

 

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15 Apr 2021

Building a Modern Sports Media Business

Building a Modern Sports Media Business

Speakers:

Michael Clayton, Head of Sports Media Cloud, BASE Media Cloud

David Candler, Senior Director Customer Solutions, Veritone

Barry Flanigan, Chief Strategy Officer, Aurora Media Worldwide

Discover how award-winning, fast-scaling sports content agency Aurora Media Worldwide has revolutionised content acquisition, production, live and post-produced sports broadcasting for its enviable list of top sports clients around the world. Hear how they have worked alongside the likes of BASE Media Cloud and Veritone to employ a ‘cloud-first’ strategy to content storage, management and distribution to enable business growth, content monetisation and seamless remote working.

 

 

 

 

 

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19 Jan 2021

EXTREME E Remote Working Case Study with BASE Media Cloud, Veritone and IBM Cloud.

A multicloud distribution platform from Base Media Cloud and Veritone helps off-road racing series Extreme E store, manage and share assets with multiple global partners.

Summary:
Extreme E’s remote production needs necessitated collecting and distributing data from multiple sources
● The solution needed to allow them and their media partners to search, view and download content
● A combined solution from Base Media Cloud and Veritone helps meet sports production’s unique needs

 

Extreme E is an exciting new sports organisation that uses groundbreaking electric SUVs to race in remote parts of the world, from the Amazon rainforest to the Arctic, while raising awareness about climate change.

The series aims to bring viewers a completely new way to interact with racing, as each event seeks to not only entertain with high-speed races in exotic locations, but raise awareness of the need to protect these remote environments.

The series launches April 2021 in the deserts of Saudi Arabia and will continue in Senegal, Greenland, Brazil and the Amazon.

A complex production

With such an ambitious undertaking, Extreme E needs to employ a broad range of solutions to produce sensational race coverage, as the organisation revealed during a tech talk, “Remote Working at the Extremes,” at the Broadcast Sport Tech Innovation event earlier this year. Extreme E needs to utilise technology such as track, on-board and POV cameras (across water features, jumps, etc.), drones, virtual reality and augmented reality, and timing and telemetry data will consist of hundreds of pieces of data that will then be fed into the live TV program.

For broadcast, its races will stream live on a variety of digital platforms. Each two-day race will conclude with a two-hour transmission, distributed to global rights holders. In addition, clips will need to be generated for TV shows, documentary series and social media.

Given the scale of production, Extreme E needed a system that would allow them to manage content that is created all over the world, including the ability to upload from anywhere into a centralised secure storage location. They also needed to be able to manipulate, search, view and download content; and to give this functionality to its authorised media partners.

If that level of operation weren’t enough, Extreme E is also fiercely dedicated to making its production as environmentally conscious as possible. By employing remote workflows, they can transport fewer people and equipment to each far-flung locale, reducing their carbon footprint.

“We’re a TV-only product. We don’t have spectators on-site, partly because we’re so remote, and partly because we ‘race without a trace’ — we don’t want people damaging the already delicate locations we’re at,” explains Dave Adey, head of broadcast and technology for Extreme E. “Being a TV product, content is our most valuable asset, and the robust management of that is a fundamental requirement.”

Implementing a remote workflow solution

Extreme E (and its production partners Aurora Media Worldwide and North One) chose to use a sports multi-cloud distribution solution created through a partnership between Base Media Cloud and Veritone, a centralised cloud storage provider that helps its clients manage multiple terabytes of data using multiple clouds. Base Media Cloud and Veritone began their partnership nearly four years ago to form the solution, which is already used to meet the unique needs of some of the largest sports federations in the world.

The sports solution combines accelerated file transfer and cloud object storage services from Base Media Cloud with Veritone’s Digital Media Hub AI-powered intelligent asset management system for a cloud-native integration from which all global content access is handled in the cloud, making it ideal for remote workflows. It standardises the ingest process from multiple partners, accelerates content into secure object storage and then provides instant access to those assets to key rights holders and stakeholders, such as broadcasters, teams and sponsors. This takes place at the heart of the production, where multiple production companies and partners can coordinate upload and standardise media access.

By using Base Media Cloud and Veritone’s solution, Extreme E coordinates and simplifies their content and metadata aggregation from multiple partners and makes it easier to discover and share content globally and securely. The combined platform is built to scale, is able to connect to multiple services as the business grows (e.g. a comprehensive range of AI services, eCommerce for monetisation, open API’s for third party connectivity, remote editing, branded channels for streaming purposes, automated distribution workflows, etc.)

“The benefits of cloud production and distribution with Base Media Cloud and Veritone is a real 101 for us,” Adey says. “It’s the initial building blocks that we need.”

If you’re interested in exploring implementing our combined sports solution in your own organisation, get in touch with one of our representatives to see how you can solve your remote working challenges.

Read more about Extreme E

 

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13 Oct 2020

Rapid cloud migration with integrated fast file sharing service help enable award-winning production company’s remote working strategy.

Taylor Made Media and BASE Media Cloud

When the UK went into lockdown, Taylor Made Media was forced to quickly move much of its data into cloud storage and shift workflows to enable teams to work remotely. Data security and round-the-clock technical support were critical, so it turned to BASE Media Cloud and IBM Cloud solutions (IBM Aspera).

Business Challenge Story

BASE Media Cloud was tasked with rapidly migrating 10 terabytes of creative assets from on-premise storage to a centralised storage platform. The new cloud storage needed to be up and running within 48 hours to ensure the smooth collaboration of creatives that were mandated to work remotely.

Transformation

BASE Media Cloud used IBM Aspera on Cloud and IBM Cloud Object Storage to provide a centralised storage hub for Taylor Made Media’s remote production workflows.

Results

Migrate

10TB of data to the cloud over 48 hours with access to files from anywhere in the world

Powers

Seamless collaborative workflows with clients and colleagues

Delivers

Peace of mind that valuable client content remains protected and secure

Business Challenge Story

Rapidly implement a remote working strategy

During ‘normal’ times, the award-winning media production company Taylor Made Media works from its creative hub in East London, collaborating closely with clients globally throughout the entire process. With strong and transparent client relationships, producers share content with colleagues and clients at each stage, requiring fast, efficient workflows and media delivery solutions.

When the UK went into lockdown due to the pandemic, production manager Ian McGinty approached innovative managed cloud services company BASE Media Cloud with the urgent need to deploy a solution for the company’s new remote working strategy. BASE Media Cloud provides integrated cloud storage and multi-cloud Software-as-a-Service (SaaS) solutions to high-profile media brands like BBC, COPA90, Formula E, ITV and Objective Media Group. As an IBM Aspera partner, BASE Media Cloud uses Aspera on Cloud and IBM Cloud Object Storage to increase efficiencies in media distribution solutions.

As staff were forced to work remotely, Taylor Made Media needed to quickly shift from its on-premise storage and manual media workflow. To maintain the efficiency of media exchange with clients and colleagues, it had to immediately migrate all media assets to a cloud storage solution, almost overnight. Restricted access to data centres during the first weekend of lockdown posed significant data migration challenges.

“When we needed to implement a remote post-production workflow at short notice, we reached out to BASE who got us set up immediately. As soon as everything was online, we were given a tutorial on how to navigate and operate the system which gave us a clear insight into how we would use the service.” Ian McGinty, Head of Production, Taylor Made Media.

With several projects in progress and both staff and freelancers based at home with no access to its on-premise storage in London, the company needed a quick turnaround solution with minimum disruption to familiar workflows and processes. It was imperative that assets like rushes, and editing, music and animation files be migrated efficiently and made accessible to all stakeholders through cloud storage. With each asset containing valuable client content, factors such as data security, resiliency and redundancy were all key considerations in finding a solution that would provide instant access backup, archive and file sharing capabilities.

To ensure this fast and seamless transition to cloud-based storage and remote working, Taylor Made Media needed a solution with minimal training requirements and continuous technical support for creatives working around the clock. With the time-sensitive nature of the situation, the team wanted a personalised service from a partner that understands its business and technical requirements. It was also important that the solution be modular to enable the company to future proof its production workflows and facilitate adjacent services such as media asset management and transcoding for the potential creation of a virtual studio in future.

Transformation Story

Moving 10TB of data in a single weekend

Based on its long-standing relationship with BASE Media Cloud and previous discussions about virtualising its storage, Taylor Made Media was confident that the company offered the expertise and support needed to migrate its storage and data workflows. Understanding the project’s urgent requirement—migrating 10 terabytes of data over a single weekend— BASE Media Cloud used IBM Aspera on Cloud and IBM Object Storage alongside its migration and support services for the large data migration.

The decision was made on a Friday and Taylor Made Media’s employees were working seamlessly by the following Monday, accessing rushes and project materials quickly and remotely via their standard home IP connections. Due to IP connectivity restrictions at the company’s London production facility, the hard drive was transferred directly to the UK-based data centre, using IBM Aspera on Cloud to migrate the assets from there to IBM Cloud Object Storage.

The foundation of the solution is built on the IBM Aspera on Cloud file transfer service, while the underlying IBM Cloud Object Storage with built-in erasure coding provides Taylor Made Media with increased security, resiliency and redundancy. The combined BASE Media Cloud–IBM Aspera on Cloud service runs as a managed service inside IBM Cloud data centres in the UK, directly connected to the IBM Cloud Object Storage platform.

Results Story

Seamless collaboration and future-proof workflows

BASE Media Cloud was able to deliver a solution that has centralised Taylor Made Media’s storage in the cloud using IBM Aspera on Cloud and IBM Cloud Object Storage, while ensuring remote creatives can access valuable media assets and collaborate seamlessly. Taylor Made Media’s new remote working strategy has enhanced its workflows and created a more dynamic way of working, whether from the studio in London or home offices.

The integration of Aspera on Cloud with IBM Cloud Object Storage has enabled Taylor Made Media to maintain its efficiency in delivering creative support to clients. Alongside BASE Media Cloud’s technical and migration support, it guarantees efficient workflows and future proofs Taylor Made Media’s operations at an uncertain time.

“Within a couple days of first contacting BASE we were completely set up for remote working and our team of editors and freelancers were happily sharing footage and collaborating on multiple projects.  It has made our transition from entirely office based to entirely remote based working pretty much seamless, allowing us to pick up from our homes on the Monday almost exactly where we had left off in the office on the Friday” comments McGinty.

Benefits:

  • Centralised processes: the solution provides a single storage hub for creatives to access files.
  • High performance: provides fast and secure movement of valuable assets via the cloud using home IP connections.
  • Flexibility: enables staff to productively work from the safety and comfort of their homes.
  • Future proofed: potential to add more storage space and create a fully virtualised studio.

About Taylor Made Media and BASE Media Cloud

Founded in 2010, London-based multi-award-winning media production company Taylor Made Media has produced numerous films for some of the world’s leading brands, including Accenture, Barclays, Liberty Global and American Express. Its team of creatives is known for creating films that influence audiences and add value to clients’ brand messaging. From concept to creative, the team’s brand and broadcast experience ensures the delivery of high-value brand content.

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16 Sep 2020

Webinar: Bringing the cloud to your desktop. Managed multi-cloud solutions enabling 100% remote work.

If you work with digital media files and are trying to find solutions for seamless remote working, you won’t want to miss this webinar. Quick access to media in the cloud is now a prerequisite, regardless of your Internet connection speed. Discover how BASE Media Cloud & LucidLink offer a new cloud-based shared storage service that enables creatives to access, edit, create, and collaborate on digital media assets, pre-integrated with tools such as Adobe Premiere Pro and iconik, from anywhere.  With 100% cloud-based shared storage, hardware storage devices can finally become a thing of the past!

With post-production teams working remotely and struggling with download times and lack of in-person collaboration, this is one webinar that you won’t want to miss.

Learn how teams can edit in place, from the cloud, like a local drive.

  • No downloading
  • No syncing
  • No file transfers
  • No more waiting

Webinar Speakers:

Peter Thompson, CEO, and co-founder of LucidLink

Ben Foakes, Managing Director of BASE Media Cloud

Michael Clayton, Business Development Executive at BASE Media Cloud

Jonathan Wray, Technical Projects Manager at BASE Media Cloud

 

To find out more get in touch with us.

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