13 Oct 2020

Rapid cloud migration with integrated fast file sharing service help enable award-winning production company’s remote working strategy.

Taylor Made Media and BASE Media Cloud

When the UK went into lockdown, Taylor Made Media was forced to quickly move much of its data into cloud storage and shift workflows to enable teams to work remotely. Data security and round-the-clock technical support were critical, so it turned to BASE Media Cloud and IBM Cloud solutions (IBM Aspera).

Business Challenge Story

BASE Media Cloud was tasked with rapidly migrating 10 terabytes of creative assets from on-premise storage to a centralised storage platform. The new cloud storage needed to be up and running within 48 hours to ensure the smooth collaboration of creatives that were mandated to work remotely.

Transformation

BASE Media Cloud used IBM Aspera on Cloud and IBM Cloud Object Storage to provide a centralised storage hub for Taylor Made Media’s remote production workflows.

Results

Migrate

10TB of data to the cloud over 48 hours with access to files from anywhere in the world

Powers

Seamless collaborative workflows with clients and colleagues

Delivers

Peace of mind that valuable client content remains protected and secure

Business Challenge Story

Rapidly implement a remote working strategy

During ‘normal’ times, the award-winning media production company Taylor Made Media works from its creative hub in East London, collaborating closely with clients globally throughout the entire process. With strong and transparent client relationships, producers share content with colleagues and clients at each stage, requiring fast, efficient workflows and media delivery solutions.

When the UK went into lockdown due to the pandemic, production manager Ian McGinty approached innovative managed cloud services company BASE Media Cloud with the urgent need to deploy a solution for the company’s new remote working strategy. BASE Media Cloud provides integrated cloud storage and multi-cloud Software-as-a-Service (SaaS) solutions to high-profile media brands like BBC, COPA90, Formula E, ITV and Objective Media Group. As an IBM Aspera partner, BASE Media Cloud uses Aspera on Cloud and IBM Cloud Object Storage to increase efficiencies in media distribution solutions.

As staff were forced to work remotely, Taylor Made Media needed to quickly shift from its on-premise storage and manual media workflow. To maintain the efficiency of media exchange with clients and colleagues, it had to immediately migrate all media assets to a cloud storage solution, almost overnight. Restricted access to data centres during the first weekend of lockdown posed significant data migration challenges.

“When we needed to implement a remote post-production workflow at short notice, we reached out to BASE who got us set up immediately. As soon as everything was online, we were given a tutorial on how to navigate and operate the system which gave us a clear insight into how we would use the service.” Ian McGinty, Head of Production, Taylor Made Media.

With several projects in progress and both staff and freelancers based at home with no access to its on-premise storage in London, the company needed a quick turnaround solution with minimum disruption to familiar workflows and processes. It was imperative that assets like rushes, and editing, music and animation files be migrated efficiently and made accessible to all stakeholders through cloud storage. With each asset containing valuable client content, factors such as data security, resiliency and redundancy were all key considerations in finding a solution that would provide instant access backup, archive and file sharing capabilities.

To ensure this fast and seamless transition to cloud-based storage and remote working, Taylor Made Media needed a solution with minimal training requirements and continuous technical support for creatives working around the clock. With the time-sensitive nature of the situation, the team wanted a personalised service from a partner that understands its business and technical requirements. It was also important that the solution be modular to enable the company to future proof its production workflows and facilitate adjacent services such as media asset management and transcoding for the potential creation of a virtual studio in future.

Transformation Story

Moving 10TB of data in a single weekend

Based on its long-standing relationship with BASE Media Cloud and previous discussions about virtualising its storage, Taylor Made Media was confident that the company offered the expertise and support needed to migrate its storage and data workflows. Understanding the project’s urgent requirement—migrating 10 terabytes of data over a single weekend— BASE Media Cloud used IBM Aspera on Cloud and IBM Object Storage alongside its migration and support services for the large data migration.

The decision was made on a Friday and Taylor Made Media’s employees were working seamlessly by the following Monday, accessing rushes and project materials quickly and remotely via their standard home IP connections. Due to IP connectivity restrictions at the company’s London production facility, the hard drive was transferred directly to the UK-based data centre, using IBM Aspera on Cloud to migrate the assets from there to IBM Cloud Object Storage.

The foundation of the solution is built on the IBM Aspera on Cloud file transfer service, while the underlying IBM Cloud Object Storage with built-in erasure coding provides Taylor Made Media with increased security, resiliency and redundancy. The combined BASE Media Cloud–IBM Aspera on Cloud service runs as a managed service inside IBM Cloud data centres in the UK, directly connected to the IBM Cloud Object Storage platform.

Results Story

Seamless collaboration and future-proof workflows

BASE Media Cloud was able to deliver a solution that has centralised Taylor Made Media’s storage in the cloud using IBM Aspera on Cloud and IBM Cloud Object Storage, while ensuring remote creatives can access valuable media assets and collaborate seamlessly. Taylor Made Media’s new remote working strategy has enhanced its workflows and created a more dynamic way of working, whether from the studio in London or home offices.

The integration of Aspera on Cloud with IBM Cloud Object Storage has enabled Taylor Made Media to maintain its efficiency in delivering creative support to clients. Alongside BASE Media Cloud’s technical and migration support, it guarantees efficient workflows and future proofs Taylor Made Media’s operations at an uncertain time.

“Within a couple days of first contacting BASE we were completely set up for remote working and our team of editors and freelancers were happily sharing footage and collaborating on multiple projects.  It has made our transition from entirely office based to entirely remote based working pretty much seamless, allowing us to pick up from our homes on the Monday almost exactly where we had left off in the office on the Friday” comments McGinty.

Benefits:

  • Centralised processes: the solution provides a single storage hub for creatives to access files.
  • High performance: provides fast and secure movement of valuable assets via the cloud using home IP connections.
  • Flexibility: enables staff to productively work from the safety and comfort of their homes.
  • Future proofed: potential to add more storage space and create a fully virtualised studio.

About Taylor Made Media and BASE Media Cloud

Founded in 2010, London-based multi-award-winning media production company Taylor Made Media has produced numerous films for some of the world’s leading brands, including Accenture, Barclays, Liberty Global and American Express. Its team of creatives is known for creating films that influence audiences and add value to clients’ brand messaging. From concept to creative, the team’s brand and broadcast experience ensures the delivery of high-value brand content.

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13 Oct 2020

Broadcast Podcast: Adobe, BBC Global News and Base Media Cloud

How to plan, design and roll out multiple virtualised Adobe workstations in the cloud.

BBC Global News Limited has worked with Base Media Cloud to transition Adobe workstations from office to cloud-based, using virtualised editing machines.

The aim was to enable five news editors to work from any location, but it now has 11 users working remotely, synchronising content between home and office over the cloud.

The work began pre-pandemic, with Covid-19 lockdown meaning it went from proof of concept to full rollout over the space of a single weekend.

Daniel New, operations manager, BBC Global News; Byron Wijayawardena, strategic development manager, UK and Ireland, Adobe; and Ben Foakes, founder, Base Media Cloud join Broadcast Tech editor Jake Bickerton to talk about the project. They also look at the future of hardware and software, and discuss whether the majority of manufacturers should be looking to move to a SaaS model.

To watch the podcast click here.

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17 Jun 2020

Webinar: IBM Aspera Media Summit: How IBM Aspera accelerates remote workflows

Enabling Faster Content Production and Delivery Workflows

Hear from BASE Media Cloud Founder & Managing Director, Ben Foakes, about how clients including Taylor Made Media and Engine House Media Services have used its platform, integrated with IBM Cloud and IBM Aspera to re-design their remote working storage and file delivery workloads.

Speakers:

Sachin Agarwal, WW Product Management Lead, IBM Aspera

Ben Foakes, Founder and Managing Director, BASE Media Cloud

Sigrid Larsen, Head of Media Services, The Engine House Media Services

 

To watch full webinar, please click here 

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30 Sep 2019

BASE Media Cloud – Online Video at Scale 


Live Video Stream Event 

Monday30th September, 2019 

4 PM BST | 11 AM EDT | 8 AM PDT 

The world of online video has blown up and is taking over the Internet…   

As a result, brands operating in video production, post-production and distribution are re-designing their technical approach and business models in order to deal with the explosion of digital content. 

 Join our live BASE Media Cloud video stream event on 30th September 2019 as we interview guest speakers from pioneering companies including COPA90, Green Rock, Fifty Fifty and The Engine House Media Services, a sister company of Arrow Films, discussing their new and innovative approaches to dealing with online video content at scale.  

There’s still time to join us.  Don’t miss your chance to view this exclusive live video event. 

Click Here

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14 Sep 2019

Interconnection Drives Dynamic Content as Media Industry Embraces Cloud

Cloud-based media solutions business creates global scale and connectivity on Platform Equinix®

“Platform Equinix gives us speed, security and efficiency by enabling us to seamlessly connect multiple cloud services together via our own cloud gateway network. We can spin up resources in minutes, all security accredited. Working from a densely connected location has transformed our efficiency.”

Ben Foakes, Founder and Managing Director, BASE Media Cloud

Business overview

The media industry is moving faster and becoming more fragmented. With more content being produced and more consumers streaming entertainment, sporting events and news on devices at home, at work and on the go, media companies must be able to serve up the content consumers want whenever they want it. For BASE Media Cloud, which tailors cloud solutions for digital media companies, this presents both a challenge and an opportunity.

Business challenge

As a cloud-based services provider in an industry that is increasingly cloud-native, BASE Media Cloud needed to accommodate the rising volumes of media files being acquired, processed and delivered throughout the media production process. BASE Media Cloud processes hundreds of terabytes of data for clients every month, requiring maximum bandwidth and bespoke peering with leading cloud and IT partners to make this possible.

In addition, the company needed reliability, security, high speed and low latency (in some cases submilliseconds between services) to satisfy its customers, from producers to delivery systems, for worldwide on-demand data exchange. And it needed the ability to move into new markets quickly.

Solution

BASE Media Cloud’s founder and managing director, Ben Foakes, is a strong believer in the power of the cloud for everything from file backup and file transfer to processing, storage, postproduction and distribution.

In its search for the right solution, the BASE Media Cloud team turned to Equinix. Platform Equinix is the world’s largest global platform of interconnected data centers and business ecosystems, connecting more than 9,800 companies in 24 countries inside more than 200 International Business Exchange(IBX®) data centers.

This cloud and network density ensures superior interconnection, powering collaboration among customers and ecosystems, including more than 750 content and digital media companies worldwide. By colocating within the 129,000 square foot (12,000 square meter) Equinix LD6 IBX data center in the London area, BASE Media Cloud gains direct, private access to content and media companies, cloud and IT service providers, financial service providers and many other companies.

Securely interconnected with digital supply chain partners in dynamic business ecosystems, BASE Media Cloud can accommodate the increasing volume of media files it handles, while accelerating business performance and reaching new markets.

Business results

With the 99.9999% availability of Platform Equinix for seamless access to multiple cloud providers, BASE Media Cloud is able to create bespoke service packages with best-of-breed cloud solutions.

The cost savings are significant. Foakes says Platform Equinix has helped reduce BASE Media Cloud’s data storage costs alone by one-third. For BASE Media Cloud, the benefits of interconnecting via Platform Equinix are clear:

Provides the agility to react quickly to frequent changes in the digital media industry, such as the transition from satellite to streaming delivery.

Enables the business to accommodate bursts in demand around broadcast events, including the 2018 FIFA World Cup and 2019 Women’s World Cup.

Establishes a global expansion roadmap, simplifying the means to open in new Equinix facilities near new markets.

“Platform Equinix means we can peer direct to multiple cloud providers. This has a huge impact on the ability to control data traffic costs,” says Foakes.

 

About Equinix

Equinix, Inc. (Nasdaq: EQIX) connects the world’s leading businesses to their customers, employees and partners inside the most-interconnected data centers. On this global platform for digital business, companies come together across more than 50 markets on five continents to reach everywhere, interconnect everyone and integrate everything they need to create their digital futures.

Equinix.com

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11 Aug 2019

COPA90 EMBRACES MULTICLOUD, AI-POWERED MAM INFRASTRUCTURE

For diehard football fans everywhere, COPA90 is “How Football Feels.” That tagline says it all: As the world’s largest independent football media business, COPA90 reaches millions of fans and followers across a multitude of online platforms and social media channels. Unlike traditional rights holders that stream live matches, COPA90 focuses on the world of fan culture – serving up a rich helping of content ranging from chats with favourite footballers and in-depth documentaries to amazing animations and explainers about the biggest stories in the game.

LARGE-SCALE CONTENT CHALLENGES

In its role as a content creator and publisher, COPA90 has amassed a tremendous volume of content over the years – close to 350 terabytes representing millions of individual video assets. Content was formerly stored on many different types of disconnected repositories ranging from portable hard drives to individual Google Drive and Dropbox accounts. With storage so fragmented, COPA90 editorial teams didn’t have a comprehensive means of searching on and discovering specific types of content.


“As we started to scale the business, we realized we needed a more effective way of managing our content assets to keep us as agile as possible,” says Barry Flanigan, chief product officer at COPA90.

“Job number one was to get our hugely valuable content archive into a secure cloud system, where it could be organized, intelligently tagged, and made instantly accessible to our editorial teams around the world. And job number two was to make it fast and easy for those teams to publish that content across our distributed media network, including our own websites and social platforms and those of our distribution partners, broadcasters, and OTT platforms.”

COPA90 explored various traditional media asset management (MAM) options, including “rolling their own” in-house solution, but in the end decided to move to a 100% cloud-native MAM system. In addition to near-instant search, access, use, and distribution of targeted content, the COPA90 team felt that the cloud would offer greater security and system redundancy for protecting content assets.

A TEAM EFFORT

With those objectives in mind, COPA90 chose two key technology partners – BASE Media Cloud and Veritone – to deliver an end-to-end, multicloud solution based on best-of-breed technologies. With BASE Media Cloud providing IBM Cloud Object Storage, the system incorporates Veritone Core for cloud-native enterprise asset management. In addition, the cloud MAM system drives a branded Veritone Digital Media Hub, a white-label portal for management, delivery, and monetization – including the optional e-commerce functionality to license content to media partners around the world.

In record time – a little more than four weeks – the team completed the first phases of the project. All 350 terabytes of data were securely backed up and migrated to the cloud, and each asset was indexed and tagged with rich metadata to facilitate fast and easy search and retrieval and delivery to COPA90’s global platforms.

Ben Foakes, founder and managing director of BASE Media Cloud, comments,


“Typically, old-fashioned MAM projects are notorious for taking months and years and millions of dollars to complete. But our tight working relationship with Veritone from previous sports-related projects, together with automation built into the Veritone Core and Digital Media Hub applications, meant we were able to build the multicloud MAM solution on time and on budget. And since this is a pay-as-you-go, software-as-a-service cloud solution, it will scale very easily as COPA90’s content continues to grow.”

MEETING THE NEED FOR SPEED

Content time to delivery is a core element in COPA90’s business model, and one that has been greatly accelerated through the new multicloud MAM system.


“It’s really critical that we’re able to capture football moments as they occur and turn content around very, very quickly. What just happened in the game that fans are buzzing about on social media and messaging platforms? We have to get the content out there while the conversation is still happening, particularly with our young audience,” Flanigan comments.

After a particularly exciting match or other high- profile events, COPA90 receives a huge influx of fan-generated content from its Fan Creator network. The new multicloud MAM system enables the editorial team to clip, edit, and publish videos to multiple platforms in a fraction of the time it took with the old manual processes.

The true value of moving data storage and file transfer to the cloud hit home last June with COPA90’s coverage of the FIFA World Cup in Moscow.


“We had roving production teams that were at the games throughout Russia, in addition to our production and editorial teams in London, New York, Los Angeles and Latin America. And we also had around 300 Fan Creators sending in footage from locations around the world,” Flanigan explains. “With the BASE Media Cloud storage system, we were able to make that fan content, along with the content we were creating in Russia, available almost instantly to our global editorial team. For the big emotional moments – for instance, when Germany got knocked out of the group stages and Mexico was able to advance – we were able to publish amazing footage of the fan reactions almost as they were happening.”
Flanigan adds, “We don’t have the massive resources of a traditional broadcaster, so this is a perfect example of how a cloud infrastructure can benefit an organization like ours. Our team was able to operate very quickly to create brilliant content.”

BUILDING IN CONTENT INTELLIGENCE

 

With the initial successes of the multicloud MAM solution, COPA90 is now working with BASE Media Cloud and Veritone to expand the system’s AI-driven workflows and intelligent metadata features.

 

 

FOAKES COMMENTS,


“Veritone is intrinsic to this entire venture, not just for the brilliant MAM capabilities of Veritone Core, but also because we have access to (Veritone) aiWARE. It means we have a powerful toolkit to tap into and build clever AI workflows for managing inbound streams and outputting content with cognitively enriched metadata, which significantly assists in the rapid discovery and monetization of content.”


FLANIGAN CONCURS.

“It’s early days with the AI features, but our vision is to deliver tailored content to individual fans on the device of their choosing, based on their location, the teams they support, and the types of content they have interacted with previously. That requires outstanding metadata enriched by AI, and an automated process that goes beyond what our human editors can accomplish.”

 

With aiWARE , COPA90 will be able to automate content tagging and apply rich metadata that incorporates features like facial recognition, object detection, and automatic content/image classification.


“The ability to surface tailored content to fans automatically is just one huge advantage of rich metadata. The aiWARE platform will also make it much easier to find and reuse assets with specific items appearing in the shot; for instance, we have a huge volume of content shot over the years at exotic locations around the world with specific football stadiums in the background,” Flanigan notes. “Unless the editor specifically tagged the content with the name of the stadium, it would be really difficult to find that content. But with AI-driven tagging, we’ll be able to search and access these assets in an instant and use them to add even more color to our coverage.”

DEVELOPING NEW REVENUE OPPORTUNITIES

As a front end for content search, access, and retrieval, Veritone’s Digital Media Hub is already in use internally by the COPA90 team to create playlists and aggregate content for editorial teams around the world. As a next step, COPA90 is working with BASE Media Cloud and Veritone to build out the portal as a “shop window” for the types of content that can be licensed to specific distribution partners, including large media outlets.


“We’ve recognized that this huge volume of content that we’ve created over the years is actually a commercial product in its own right, with huge new potential for monetization,” Flanigan says. “We already get inbound requests from people such as broadcasters, filmmakers, and documentarians for specific clips, and now we see opportunities to create and market even more robust licensing products to our large media partners.”

He adds, “Digital Media Hub will make it possible for us to organize the assets and then make it quick and easy for people to come in and access the content they’re looking for, under the terms of a commercial, marketing, or editorial relationship. And one of the great things about Digital Media Hub is that Veritone has built in flexible terms that give different partners different types of access, based on their requirements and the specific license.”

Again, Veritone aiWARE plays an important role. David Candler, senior director of customer solutions, channel for Veritone, comments, “Digital Media Hub is what happens when an enterprise video platform meets an AI operating system. With AI-enriched metadata, not only will licensees be able to search and discover the precise content they’re looking for, but COPA90 will be able to surface specific types of content to distribution partners based on their profiles. For example, an Argentinian publisher would see a very different set of content than a distribution partner in Germany.”

CONCLUSION: BORN TO THE CLOUD

To date, COPA90 has migrated around half a petabyte of high-resolution media files to the multicloud MAM platform, launched international content distribution services, and enabled global file sharing between their London- and New York-based production teams representing hundreds of staff members. COPA90 is forecasting petabyte-scale growth in video assets – an expansion rate that simply would not have been achievable if they had chosen to build a traditional on- premises MAM infrastructure.


“Our long-term goal is to get our content on as many screens as possible around the world,” Flanigan notes.

 

“The exciting thing about the FIFA World Cup last June (2018) was that it showed us how much we could achieve by moving our content assets to the cloud – and we could innovate in the realm of content publishing for a major worldwide sporting event.”

He adds that just before the football tournament, COPA90 launched a new service in China with help from a local partner that translates videos into Mandarin and assists with publication of content to the largest Chinese social media platforms. By August, COPA90 had generated more than a million new followers in China.


“Our Chinese launch is a brilliant example of how the multicloud MAM allows us to publish content in English and then make the project immediately available for localization in another language. They’re not just slapping on Mandarin subtitles – they have all the layers of the project, which enables them to recut and re-edit the video to make it relevant to Chinese fans,” Flanigan explains. “Trying to do something like that without the cloud would have been an incredibly clunky process of moving files around. And the end product would not have been as good because it would have been more difficult for the local partner to access the raw files needed for the localization.”

Working with BASE Media Cloud and Veritone to build the multicloud MAM infrastructure has opened new horizons for COPA90 to expand its business, reach new global markets, and respond nimbly with exciting, fan-pleasing content for every major happening in the global football world.


“With our business built on scalable, flexible cloud-native technology, the sky’s the limit,” Flanigan says.

 

Veritone’s Candler adds, “Unlike many traditional media enterprises that are replacing old legacy systems, COPA90 is a modern online company that was born to the cloud and therefore a perfect candidate for Core and Digital Media Hub; in fact, it began as a YouTube channel. That gave it the luxury of building just the right cloud infrastructure from the beginning, and the ability to scale flexibly and rapidly. It’s been a pleasure to partner with BASE Media Cloud and COPA90 on this transformative project, and we can’t wait to see what the future holds for this exciting company.”

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