As such, Extreme E needs to bring its environmental messaging with as little of a production footprint as possible and accommodate live broadcast with locations that are remote and infrastructure-free.

The Solutions

Using base’s portal, Extreme E upload race footage directly into an IBM S3 bucket, using Aspera’s accelerated file transfer tool. We then plug in a Veritone Digital Media Hub (DMH), a content media asset management system, that generates proxies and indexes all the files into content categories. By ingesting all the files’ metadata, the DMH can extract that information and map it into the content uploaded in the DMH. Race highlights are time dependent, and fans want highlight footage as soon as possible. This process allows faster upload times and makes it easy to find the content that creators need for remote collaboration and production to get race highlights out to fans.

The Results

“The system is very straightforward and easy to use, no matter where users are located in the world. Overall, seamless collaboration can be achieved without creating a large carbon footprint – aligning with Extreme E’s goals.”

Dave AdeyHead of Broadcast & Technology

When content creators are using the DMH, they can browse through Extreme E’s archive, share content, and invite other users in the platform to add content. In the DMH, Extreme E also can monetize its video assets by creating a purchase system where users can add assets to their carts and purchase them for news or social media highlights on external platforms. The system is very straightforward and easy to use, no matter where users are located in the world. Overall, seamless collaboration can be achieved without creating a large carbon footprint – aligning with Extreme E’s goals.