The full-scale flying cars navigate digitally-governed tracks in the sky, with close proximity racing, the series delivers a compelling new sport. In a series for the digital era, there is no physical infrastructure for spectators or tracks. The electric cars have minimal ecological impact, making the sport, and eventually the mode of transportation, a sustainable one for the future. “You need a good foundation when you’re building a new media department, for any new thing. Whether that’s a sport, a brand or otherwise, and base enable you to do that”. Stephen Sildo, Head of Media, Airspeeder.
End-to-end digital media workflow
Creating a new sport and building an entire media department is no small task. At the start of the journey, Airspeeder enlisted base to build an end-to-end digital media workflow. Throughout the series, there will be tonnes of data processed. This includes digital media content to be distributed online and used on social media, all processed via a Media Asset Management tool. Additionally, the Robot ‘Aviators’ that takes the place of pilots will generate analytical data. They digitally receive remote inputs and mimic the movements of the human pilot on the ground. The series includes multiple teams, with multiple craft transmitting data that needs to be processed, tagged and stored.