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Definition of Media Asset Management

Media Asset Management (MAM) refers to both the processes and software used to manage video and multimedia files. This system is used to store a vast number of media files and helps manage the media libraries in one centralised source.


Digital Asset Management (DAM) is similar to a MAM software, but the main differences are found in the actual appliance, the functionalities required, and what part of the media supply chain that is needed to be managed.

If your “must-have” list for your post-production workflow includes: manual/automatic logging of media, cloud editing of proxy files, transcoding and prep of media for editing and delivery, collaborative editing, review and approval of master versions, or subtitling, then you need an MAM system.

If what you would need out of an asset management system is more media publishing and delivery, web content management, CRM, or project management, then you will need a DAM system.


Benefits of Media Asset Management‍

If you have a large media collection, it can seem overwhelming when searching for content, sending content to collaborators, and keeping everything organised. To streamline your media library, consider a Media Asset Management solution. Here are three benefits of MAM:‍

Ease of collaboration: By incorporating a media library, it acts as a single repository or place for all your media assets; making it simple for real-time access to shared media, remote review and approval of workflows, and content creation all over the world. Through your MAM, you can even manage permissions and access levels. Media Asset Management Solutions are scalable for your size of business.

Increase in productivity: Through your media library, users can utilise rapid search, metadata and tagging. This process gives employees more time to focus on the content, rather than spending the time and effort to manually search. Utilisation of workflow approval functionality can also reduce times on manual tasks like legal approval.

Monetisation: Easily distribute content to commercial partners and publishers directly from library and push/pull or automate delivery to multiple platforms. Employees can work on targeting core business models and communicate messages to potential clients, providing a consistent brand message. Media libraries eliminate the costs of recreating lost materials, once they are in the system, they are stored securely. Through Media Asset Management, you are also able to measure ROI and performance of your assets.