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What is a Media Asset Management system?   


Media Asset Management (MAM) is a system for organizing large media assets such as videos, audio files, images, and documents for efficient discovery, retrieval, and usage. In this centralized repository, media assets are tagged and indexed so editors can easily retrieve the content they require.    

Who uses a MAM system?   


MAM systems are used by those who need to store large media files. This spans various industries and professionals, such as creative agencies, gaming industries, and sports teams. Anyone who needs to organize their files to make them easily accessible would benefit from using a MAM.  This is because a MAM has many benefits. It can help you manage and organize your media assets, increase collaboration as users can access the assets anywhere in the world, and increase productivity as time isn’t wasted searching for media files. Below are five top tips from Daniel Silverwood, Enterprise Account Manager at base, about how to get the best out of your MAM system.    


Five top tips about how to get the best out of your MAM system    


Take advantage of personal configuration options   


When MAMs are set up, most come with custom settings where you can choose your search filters, layout, and notification preferences. Taking advantage of your personal configuration options allows you to tailor your experience to meet your needs and requirements. This ensures your view into the MAM is set up correctly for how you need to work. Open your laptop, and the settings are configured as you prefer, eliminating the need to set it up manually every time you log in. This improves your efficiency and optimizes your workflow.    


Updating metadata as you go is essential  


Metadata is a means of tagging your assets to ensure they are easily identifiable and searchable. When uploading content into a MAM, the metadata must be updated to ensure it is as accurate and detailed as possible. Having a MAM with thorough and up-to-date metadata makes your platform infinitely more searchable, allowing all users to make the most of your company’s archive. Whether finding the perfect piece of media for a new project, locating a specific moment within footage via time-based metadata, or repurposing something from the past, metadata enables all this. Frequently updating your metadata will drastically improve your workflow and help you and others in your team in the long term.    


Make the most of the features    


A MAM system has many features that will benefit your workflow and improve productivity. Whether the review and approve tool or the share and comment functionality, both will improve your efficiency and increase collaboration across the team and the wider business. Everything in one centralized library makes all the assets easily accessible and allows your team to work from anywhere. Taking advantage of these features will elevate your business by fostering better collaboration.    


Make use of AI tools  


We live in an ever-evolving world where AI is critical to improving asset creation efficiency. AI tools can help automate repetitive and time-consuming tasks such as file transcoding, content organization, and metadata tagging. This reduces human error, allowing creatives to spend more time focusing on their work, which enhances productivity.    


Keep your data secure    


Media asset management systems contain many vital assets for a business to operate. Keeping this information secure should be your number one priority. Media management systems provide robust security measures, including access controls, encryption, backups, and safeguarding sensitive assets from unauthorized access or loss. Tracking and documentation of licenses and permissions ensures legal issues are avoided to keep your business safe.   

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