In recent years, the world of motorsports has experienced a remarkable transformation, embracing cutting-edge technology and sustainability like never before. Two pioneering championships have emerged at the forefront of this thrilling revolution: Extreme E and Airspeeder. These innovative racing series have captivated the imaginations of fans worldwide, not only for their high-speed battles on the track but also for their shared commitment to environmental preservation.
base has been at the forefront of revolutionising the way these championships capture, manage, and distribute their content, providing an unrivalled level of engagement and interaction for fans around the globe.
base has become an essential tool for these championships in their quest for sustainability, innovation, and entertainment, becoming a driving force behind their digital revolution, ensuring that fans and enthusiasts alike are seamlessly connected to the future of motorsports.
This is how each of the championships utilises base‘s cloud-based tools to speed up their workflows and deliver content in the fastest, most secure way possible, while also keeping their green ideals front and center.
How Airspeeder Utilises base’s Cloud-Based Tools for a Sustainable Racing Series
Airspeeder, the world’s first racing series for manned flying electric cars, envisions accelerating a mobility revolution through competition. In 2021, the series introduced its first competitive races, known as the EXA Series. Full-scale flying cars navigate digitally-governed tracks in the sky, delivering close-proximity racing and introducing a compelling new sport. What sets Airspeeder apart is its minimal ecological impact, making it a sustainable choice for the future of both motorsports and transportation.
At the start of its journey, Airspeeder enlisted base to construct an end-to-end digital media workflow. Throughout the series, an enormous amount of data is processed, including digital media content distributed online and used on social media. Additionally, the Robot ‘Aviators,’ which mimic the movements of the human pilot on the ground, generate analytical data. All this data is seamlessly captured, transferred, and stored in the cloud, expertly managed by base.
base‘s cloud-based infrastructure allows Airspeeder’s team to collaborate from anywhere in the world, which is particularly crucial due to the distant and isolated locations they operate in. Working remotely enables flexibility and scalability, reducing the need for excessive travel and freight, thus aligning with Airspeeder’s commitment to the environment.
The solution is designed to scale up and down as demand fluctuates on race days and allows for easy relocation to a series of locations. Building a fully cloud-based workflow, base has enabled Airspeeder to maintain a consistent workflow regardless of their location. By integrating a suite of industry-leading editing, distribution, and storage tools, base worked closely with Airspeeder to develop a bespoke solution tailored to their specific needs.
By leveraging base‘s innovative solutions, these championships are not only redefining their respective sports but also inspiring a broader movement towards sustainable practices across the sports industry. With their commitment to environmental preservation and cutting-edge technology, Extreme E and Airspeeder are leading the way towards a more sustainable and exciting future for motorsports and with base as their trusted partner, they can continue to revolutionize the industry while staying true to their shared vision of a greener, faster, and more connected world.
Extreme E: Putting the cloud at the forefront of extreme sports
With 30 per cent of the planet’s CO2 emissions coming from transport, Extreme E exists to showcase the performance of electric vehicles and accelerate their adoption. As such, Extreme E needs to bring its environmental messaging with as little production footprint as possible and accommodate live broadcasts in locations that are remote and infrastructure-free.
Using base‘s portal, Extreme E uploads race footage directly into an IBM S3 bucket, using Aspera’s accelerated file transfer tool. base then plugs in a Veritone Digital Media Hub (DMH), a content media asset management system, that generates proxies and indexes all the files into content categories. By ingesting all the files’ metadata, the DMH can extract that information and map it into the content uploaded in the DMH. Race highlights are time-dependent, and fans want to highlight footage as soon as possible. This process allows faster upload times and makes it easy to find the content that creators need for remote collaboration and production to get race highlights out to fans.
When content creators use the DMH, they can browse through Extreme E’s archive, share content, and invite other users on the platform to add content. In the DMH, Extreme E can also monetize its video assets by creating a purchase system where users can add assets to their carts and purchase them for news or social media highlights on external platforms. base allows Extreme E’s team to collaborate seamlessly from wherever they are in the world without creating a large carbon footprint.
Conclusion: Shaping the Future of Motorsports in the Cloud
In conclusion, Extreme E and Airspeeder have embraced base’s cloud-based tools to accelerate their workflows, deliver captivating content, and prioritise sustainability. These championships revolutionise motorsports by showcasing the potential of electric vehicles while minimising environmental impact. With base‘s solutions, they can seamlessly collaborate, manage, and distribute media content worldwide, reducing their carbon footprint and staying at the forefront of technology. Through cloud-based workflows and eco-friendly practices, Extreme E and Airspeeder are shaping the future of motorsports in the cloud.
