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In the fast-paced world of video production, efficiency and flexibility are key. At base, we pride ourselves in providing integrated media solutions from one provider, and our partnership with Backlight, particularly its platform, iconik, is a cornerstone to our approach,

The Power of Partnership

Since the early days of base, Backlight has been one of our most important partners. Its offerings, especially iconik, have been instrumental in enhancing our solutions for our clients. We’ve integrated iconik to solve customer problems through our APIs, keeping it at the core while enhancing workflows to serve diverse customer needs.


Flexible Integration

One of the standout features of iconik is its endless configurability. This flexibility allows us to build a platform tailored to the specific requirements of our customers, from tiny post-production houses in Soho to major global enterprises. Integrating our cloud storage, file transfer, and other offerings is easy, making iconik a robust foundation for our services.


A Case Study in Success

A prime example of iconik’s effectiveness is our work with a large global enterprise customer. They approached us with a challenge: They had data and teams scattered worldwide and needed a single hub for all their content. iconik was the perfect fit. Its scalability allowed us to implement various access controls, enabling each team to use it in their own way. By integrating their existing systems, we added metadata to tag content, creating a vast, searchable library that became the central hub for all their content.


End-to-End Solutions

At base, we provide end-to-end workflow solutions that ensure our customers achieve their desired business outcomes. Our managed service model allows us to build upon the iconik platform, fine-tuning workflows for our key customers and continually evolving to meet their needs. This approach has proven tremendously successful, and we look forward to many more years of innovation and collaboration with Backlight.


Looking Ahead

As we continue to grow and adapt to the changing landscape of video production, our partnership with Backlight remains a cornerstone of our strategy. iconik’s configurability and ability to integrate and enhance its capabilities mean we can always provide the best possible solutions for our customers. Whether it’s managing assets, streamlining workflows, or creating comprehensive content hubs, we’re committed to helping our clients succeed.

In conclusion, base’s collaboration with Backlight and the utilization of iconik have enabled us to deliver superior solutions across the video production spectrum. We look forward to continuing this journey and exploring new ways to innovate and support our customers in the future.

Think Bigger. Think Cloud.