At base, we have worked with many gaming companies with extensive media assets requiring organizing. One of these is an AAA gaming company. We have helped its team introduce a centralized storage system using a Media Asset Management (MAM) system and integrate it with their on-premise cloud solution.
The Challenge
When approaching us, the gaming company had a petabyte of data to manage, including graphics and large videos. Its team was overwhelmed by the sheer volume of data and how it is scattered across different storage locations, which needed to be better organized and centralized. They struggled to archive this data and needed help reducing the size of the files for cold storage to save space. Additionally, assets were not appropriately secured and were prone to getting lost, forcing the team to recreate them, wasting valuable time and energy.
Before coming to base, this gaming company worked with multiple service providers, which was challenging to handle and organize. Its team required more significant resources to manage each supplier as they had to track different licenses and contracts. There also needed to be more visibility between each supplier, making it challenging to integrate cloud services.
The Solution
To simplify this workflow, the company approached us to manage all its cloud-based products under one managed service contract. This allowed the team to have one centralized support team for all their products and streamline all management and payment processes.
After reviewing its workflows and understanding the volume of data, we installed a secure cloud-based Media Asset Management system. This has allowed a petabyte of media assets to be stored in one centralized location and accessed globally. Data is tagged and indexed within the MAM, including colors, text, and audio transcriptions. This makes the assets easy to search and retrieve by simply typing in a keyword. This improves productivity and users can easily collaborate on projects as they can work remotely from anywhere in the world.
Our team of experts at base mounted their on-premises storage solution to a virtual machine into their AWS account. Its team can now reduce the size of its assets by archiving data to its S3 buckets, a cloud object storage system. They can now store all assets at a reduced size in their MAM, as their data files are minimized through this newly integrated workflow.
The Result
After installing these systems within the company’s workflow, its team can now store more assets in the cloud, especially when they are not in use. When they need an asset, they can easily retrieve it in its original size. They have many assets that need storing, some of which won’t be accessed for a long time. The reduced size of the assets can stay in storage until required.
If there is an issue, its team no longer needs to approach multiple suppliers; they only need to contact their base account manager, who will take care of everything. This alleviates the stress of dealing with various suppliers during times of difficulty, as we provide them with one point of contact. Therefore, teams can focus their time and energy on creating assets rather than chasing multiple suppliers.
This has substantially increased productivity and drastically streamlined workflows. Teams can now work quickly as they are not hindered by manually searching for assets.
Its team also uses its MAM to create promotional assets and videos played on many devices, such as PlayStation, Xbox, and YouTube. Since the files are stored in the cloud, editors can collaborate as a team remotely around the world.
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