22 Nov 2021

“We put a terrific 24/7, 4K channel on air across the globe in less than six months”

67 Pall Mall is a private member’s club that brings together people who have a passion for wine and fine dining. The club has recently launched 67pallmall.tv, a free channel available to anyone. The channel’s content is created by wine lovers, for wine lovers. Live and on-demand, the channel’s content includes virtual wine tasting and programmes featuring winemakers, experts and industry leaders. To launch the channel, 67 Pall Mall needed a central platform to store, edit and manage the content.

Managing content for the new channel across the globe created numerous challenges. Transferring files from the shoot location to the central London office, a way to manage the content that included an approval system and a custom workflow that enabled assets to be exported from their MAM to a third-party playout system, Veset Nimbus. The editors, production staff, and producers all needed to be able to access the content remotely, with minimal friction, and collaborate seamlessly during the editing process.

base conducted a digital workflow audit to identify the most effective and cost-efficient way to solve these challenges, without compromising on the user experience for the team. Storage was managed first, with a centralised cloud storage solution, erasure coding data across three UK data centres for additional peace of mind. To enable super-fast file transfer in and out of the cloud, base deployed a UDP accelerated transfer service with an easy-to-use branded web interface. With enterprise-grade security, users on-location could upload rushes directly to the base storage platform at Internet line speed, accessible for all 67 Pall Mall approved system users. A customised Iconik Media Library solution was integrated by base which automatically scanned, indexed, and transcoded viewing proxies of the content for users to view.

Several other custom base features were included in the solution, improving the experience for the 67 Pall Mall team. This included metadata tagging with custom fields, Ai-powered automated transcription, and a review and approval feature which allowed time-based commenting by authorised users. Each of these features enhanced the digital workflow and enabled the 67 Pall Mall team to store, collaborate and deliver efficiently.

base created a bespoke integration with 67 Pall Mall’s third-party playout system, Veset Nimbus enabling the 67 Pall Mall team to export an individual file from the Media Library with a custom sidebar XML metadata file and share the asset via the central cloud storage platform, ready for playout to 67pallmall.tv.

base’s team of media and cloud experts provided comprehensive training and onboarding services for all users, to ensure the 67 Pall Mall team could take full advantage of the new bespoke workflow.

There are numerous benefits for 67 Pall Mall working with their new cloud-based digital workflows. Each element of the media management process can be scaled up and down depending on their needs. If content capture and creation increases, so can the storage and file transfer capacity, and the same applies if it were reduced. With content securely stored in the base cloud storage platform, the 67 Pall Mall team can access their content from any location, whenever it is needed. Unlocking a new way of working has enabled the 67 Pall Mall team to bring their members the finest food and wine content directly into their homes.

Richard Melman – “We put a terrific 24/7, 4K channel on air across the globe in less than six months under full lockdown. I have no hesitation in saying that without base this simply wouldn’t have been possible. It has become an essential tool for the whole team and enabled us to review, change and approve edits within hours. Often taking programmes from rough cut to on-air on the same day.”

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19 Nov 2021

base accredited as Adobe Video Solutions Partner

Digital media cloud solutions experts, base, receive Adobe recognition by being named an Adobe Video Solutions Partner. Expanding on a close relationship between the two companies, the new program will see base receive privileged access to knowledge-sharing, training and developer tools from Adobe, whilst supporting Adobe customers with their move to the cloud.


The program will continue to build on the expert cloud and media workflow knowledge of the team at base. With a customer base of over 80 global companies, base has seen a huge uptake of Adobe Creative Cloud by its end-user base and has developed a number of 100% cloud-native solutions and integrations with Adobe. These include backup, shared storage, media asset management and fully virtualised post-production facilities services.


Michael Gamböck, Senior Strategic Development Manager, Creative Cloud Video comments on the partnership, “We are pleased to have base join our network of Adobe Video Solution Partners. We have been working together successfully for years, and we will intensify this cooperation. The already deep knowledge about our solutions has been enhanced through intensive training and a know-how transfer so that our customers can benefit from base‘s comprehensive service offering.”


As part of the new partnership, base is now investing in a number of deeper cloud integrations with Adobe’s software portfolio, including a forthcoming storage integration with recently acquired Frame.io.


The base partnership with Adobe has enabled a transformational shift in the working practices for content creation, production, and post-production. Utilizing base’s platform, custom integrations and portfolio of custom applications, base is able to seamlessly integrate Adobe remotely and empower its customers to transition into both hybrid and fully-remote working solutions.


Ben Foakes, base CEO said:“The whole team is really excited to be working with Adobe. It’s a major inflection point for base, being partnered with one of the world’s biggest creative software brands. We have been pioneering cloud-based solutions for digital media workflows since 2014 and this new partnership is going to further boost our cloud solutions portfolio, our growth strategy, and the supportive relationships we have with our global customer base”



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