30 Sep 2019

BASE Media Cloud – Online Video at Scale 

Live Video Stream Event 

Monday30th September, 2019 

4 PM BST | 11 AM EDT | 8 AM PDT 

The world of online video has blown up and is taking over the Internet…   

As a result, brands operating in video production, post-production and distribution are re-designing their technical approach and business models in order to deal with the explosion of digital content. 

 Join our live BASE Media Cloud video stream event on 30th September 2019 as we interview guest speakers from pioneering companies including COPA90, Green Rock, Fifty Fifty and The Engine House Media Services, a sister company of Arrow Films, discussing their new and innovative approaches to dealing with online video content at scale.  

There’s still time to join us.  Don’t miss your chance to view this exclusive live video event. 

Click Here

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23 Sep 2019


COPA90 with BASE Media Cloud are proud finalists in content distribution category at IBC Innovation Awards 2019

 “ Although we never look for a theme in our list of finalists, the shortlist usually reflects the wider industry. This year you can definitely see that there are a number of projects which are global in their scale and which use new opportunities in connectivity to bring us astounding images, whether that is capturing life under the sea or the excitement of sports.

Michael Lumley, Chair of the Innovation Awards Judging Panel



COPA90 and BASE Media Cloud attended this year’s IBC Innovation Awards in style, having been shortlisted to the top 3 contenders for the ‘Content Distribution’ category, alongside BT Sport and the Associated Press. All 3 finalists had been shortlisted from over xx submissions and were selected for projects which had pushed brand new workflows and technologies in demanding, real-world content distribution environments.

“The IBC Innovation Awards are all about the end user and COPA90 are a fantastic example of a media brand that is constantly pushing technology, working with us in collaboration and building a true partnership, rather than an old-school buyer/vendor relationship.  It was a very proud moment for us, being up against the industry’s most established tech heavy-weights during the selection stage and then being in such good company alongside BT Sport and the Associated Press for the finals. It was fantastic to be recognised for the cloud-based workflows COPA90 employed for the 2018 World Cup, powered by BASE Media Cloud and we look forward to continuing our partnership together.”

Ben Foakes, Founder & Managing Director, BASE Media Cloud 



IBC Awards 2019


This year’s winning project was a jaw-dropping example of how to push new boundaries in video production and content distribution, which had the room in fits of applause.

Associated Press (AP) transmitted live, broadcast-quality video from submersibles operating 200 metres below the surface of the Indian Ocean – creating broadcasting history.  Using cutting edge optical technology, footage was sent through the waves using LED light within the “blue” region of the electromagnetic spectrum – removing the need for submersibles carrying scientists from the UK-led Nekton Mission to be tethered to fiber optic cables. Viewers were taken on a journey through a never-before seen ocean kingdom using technology engineered by sub-sea communications specialist Sonardyne with satellite transport courtesy of Inmarsat. See AP’s coverage of the mission: http://apne.ws/QzFEkur


In 2018 COPA90 collaborated with BASE Media Cloud to deploy a ground-breaking multi-cloud storage and Software-as-a-Service solution to support the company’s coverage of the World Cup.  Content was ingested to the cloud from multiple users, shared between Russia, UK and US offices and seamlessly distributed to hundreds of global broadcast partners via everyday Internet connectivity.

COPA90’s record-breaking coverage of the World Cup relied on scalable cloud services to match it’s high-capacity, quick-turnaround online video content strategy and would simply not have been possible using traditional media infrastructure.

For the World Cup in 2018 COPA90 faced the challenge of bringing their unique perspective to the World Cup by amalgamating and distributing content from a multitude of different sources, dealing with hundreds of terabytes of data and hundreds of thousands of large media files.  The challenges were twofold – making large volumes of inbound content from teams and creators around the world immediately accessible to COPA90’s studios globally and making their high-quality, mastered content output available across their channels and distribution platforms in as close to real-time as possible.

The distribution processes were underpinned by BASE Media Cloud’s multi-cloud platform, comprising secure, high-speed cloud storage, 100% cloud-hosted Signiant Media Shuttle file sharing services and the BASE Media Cloud STEALTH automated syncing service that ensured on-site shared storage and data in the cloud were always identical and available.

Production teams on the ground uploaded directly to cloud storage through Signiant, with the uploaded data being replicated on shared storage in London and available for access to COPA90’s global offices.

The COPA90 Creator Network operated with people in Russia and around the world submitting video content, curated by a team of editors in London and fed out almost immediately via MRSS feeds to distribution partners including CNN, Sky and Telemundo.

The synchronization service allowed a level of integration between previously, relatively separately operating, social and long form production teams.  This resulted in footage shot in the field and fan submitted footage to be uniquely packaged across social platforms and traditional publishing platforms and providing a meaningful context in COPA90’s films that captured how the World Cup felt on the ground in Russia.

Once the films were published, COPA90 were able to use the BASE Media Cloud managed cloud storage service to push in near-real-time to distribution partners via MRSS feeds and Greenfly allowing video content to be seen by COPA90’s core audience and syndicated across numerous broadcast platforms across the globe.

COPA90 also expanded their content distribution reach to China, partnering with Mailman who were able to access the synchronised cloud storage to access in-production films and fan content and create fully localised films to go live simultaneously with English language releases.

Ultimately, the creative use cloud-native solutions, deployed with BASE Media Cloud allowed COPA90 to create richer content, store it securely at scale, and deliver it to a bigger audience than they had ever done before.

“COPA90 is How Football Feels – it’s the emotional connection with the game, the world of fan culture, that helps us engage so many young football fans around the world. It’s also why so many brands, broadcasters and federations look to partner with us. Nowhere was that more evident last year than at the FIFA World Cup in Russia where we scaled our publishing output to more than six thousand content assets across multiple platforms, generating more than 750 million views through the tournament.  Creating robust cloud-based infrastructure was a crucial part of scaling our World Cup operations, supported by our partners BASE Media Cloud.”

Barry Flanigan, Chief Product Officer, COPA90

The relationship between COPA90 and BASE Media Cloud is a fantastic example of the true spirit of creative and technical collaboration between a media company and a tech business.


“The relationship our team has with COPA90 is unique in that we genuinely work as integrated partners, choosing technology and defining technical strategy for their company together.  Traditional buyer-supplier relationships are dying out as the media sector moves to managed cloud and SaaS-based operations and COPA90 are way ahead of the curve in embracing such new ways of working,” says Foakes. “We provide COPA90 with a variety of multi-cloud SaaS services, all underpinned by our cloud storage platform.  We crucially don’t charge egress fees, retrieval fees or API call fees and have always made that a key part of our offering, which enables COPA90 to deal with enormous volumes of data management and transit with a more predictable cost model.  We are bringing the power of multi-cloud services to the COPA90 global teams, when and where they need it most, without any of the hassle of looking after the technology infrastructure and support in-house.”

Since deploying cloud storage and file transfer services together for the World Cup in 2018, the two businesses have continued to develop the multi-cloud strategy for COPA90.  The recent addition of Veritone’s Digital Media Hub and CORE Media Asset Management service, fully integrated with the BASE Media Cloud storage platform, IBM Aspera On Cloud and Telestream Cloud transcoding, has enabled the team to organise an archive of over 350TBs of data, as well as create a fully branded viewing, sharing and content distribution hub – available to multiple global users via standard Internet connections.


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14 Sep 2019

Interconnection Drives Dynamic Content as Media Industry Embraces Cloud

Cloud-based media solutions business creates global scale and connectivity on Platform Equinix®

“Platform Equinix gives us speed, security and efficiency by enabling us to seamlessly connect multiple cloud services together via our own cloud gateway network. We can spin up resources in minutes, all security accredited. Working from a densely connected location has transformed our efficiency.”

Ben Foakes, Founder and Managing Director, BASE Media Cloud

Business overview

The media industry is moving faster and becoming more fragmented. With more content being produced and more consumers streaming entertainment, sporting events and news on devices at home, at work and on the go, media companies must be able to serve up the content consumers want whenever they want it. For BASE Media Cloud, which tailors cloud solutions for digital media companies, this presents both a challenge and an opportunity.

Business challenge

As a cloud-based services provider in an industry that is increasingly cloud-native, BASE Media Cloud needed to accommodate the rising volumes of media files being acquired, processed and delivered throughout the media production process. BASE Media Cloud processes hundreds of terabytes of data for clients every month, requiring maximum bandwidth and bespoke peering with leading cloud and IT partners to make this possible.

In addition, the company needed reliability, security, high speed and low latency (in some cases submilliseconds between services) to satisfy its customers, from producers to delivery systems, for worldwide on-demand data exchange. And it needed the ability to move into new markets quickly.


BASE Media Cloud’s founder and managing director, Ben Foakes, is a strong believer in the power of the cloud for everything from file backup and file transfer to processing, storage, postproduction and distribution.

In its search for the right solution, the BASE Media Cloud team turned to Equinix. Platform Equinix is the world’s largest global platform of interconnected data centers and business ecosystems, connecting more than 9,800 companies in 24 countries inside more than 200 International Business Exchange(IBX®) data centers.

This cloud and network density ensures superior interconnection, powering collaboration among customers and ecosystems, including more than 750 content and digital media companies worldwide. By colocating within the 129,000 square foot (12,000 square meter) Equinix LD6 IBX data center in the London area, BASE Media Cloud gains direct, private access to content and media companies, cloud and IT service providers, financial service providers and many other companies.

Securely interconnected with digital supply chain partners in dynamic business ecosystems, BASE Media Cloud can accommodate the increasing volume of media files it handles, while accelerating business performance and reaching new markets.

Business results

With the 99.9999% availability of Platform Equinix for seamless access to multiple cloud providers, BASE Media Cloud is able to create bespoke service packages with best-of-breed cloud solutions.

The cost savings are significant. Foakes says Platform Equinix has helped reduce BASE Media Cloud’s data storage costs alone by one-third. For BASE Media Cloud, the benefits of interconnecting via Platform Equinix are clear:

Provides the agility to react quickly to frequent changes in the digital media industry, such as the transition from satellite to streaming delivery.

Enables the business to accommodate bursts in demand around broadcast events, including the 2018 FIFA World Cup and 2019 Women’s World Cup.

Establishes a global expansion roadmap, simplifying the means to open in new Equinix facilities near new markets.

“Platform Equinix means we can peer direct to multiple cloud providers. This has a huge impact on the ability to control data traffic costs,” says Foakes.


About Equinix

Equinix, Inc. (Nasdaq: EQIX) connects the world’s leading businesses to their customers, employees and partners inside the most-interconnected data centers. On this global platform for digital business, companies come together across more than 50 markets on five continents to reach everywhere, interconnect everyone and integrate everything they need to create their digital futures.


To download a PDF version, click here

Continue reading here.

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09 Sep 2019

Multi-Cloud – The Next Evolution of Cloud Services for Media

The DPP recently gathered a group of industry experts to define the characteristics required for a ‘media-cloud’. They described a highly portable, scalable and interoperable ‘multi-cloud’ tailored for media as the way forward:

“the ability to stitch together small functions and features of different clouds into applications; choosing the best tooling from each cloud offering”

‘Building the Media Cloud’ DPP Report, 6th June 2018.

‘Cloud’ is such a broad term, encompassing a whole variety of remotely hosted services, from IaaS (Infrastructure-as-a-Service), PaaS (Platform-as-a-Service) and SaaS (Software-as-a-Service) consumption models through to hybrid, private and public cloud implementations. AWS, IBM, Microsoft and Google (to name a few) have done a fantastic job in delivering highly scalable IaaS and PaaS solutions that have defined what most people interpret to be the ‘cloud’. It is far more than that though, and the beneficial features and implementation methodology varies depending upon your needs and your unique media workflow use case.

Private Cloud

Private cloud data centres allow you to host your kit offsite to free up space in expensive-to-rent media hub office spaces like London’s Soho, NYC and LA, while improving security, redundancy and collaboration between locations. Office space is designed for people to work and data centres are designed for IT kit, and both have very different requirements. In an office, it is hard to limit physical access to your building to protect your IT kit without impairing your staff’s ability to get to their desk. In most cases, it is also highly unlikely to be able to get two different power providers and multiple power generators in your office. This is easy and included in the private cloud and offers the chance for better ‘availability’ so you can always access your assets and systems to get your content to the consumer, even in the event of some significant power outages.

While these are great benefits, you now have a new problem that your content and systems are over there and you are over here!

Hybrid Cloud

In a hybrid cloud model, part of your infrastructure is hosted offsite in the cloud and part onsite. This way, you can still perform tasks needing low latency, like video editing, while also achieving some of the benefits of the cloud. In the past, media companies have only taken this approach for ‘Disaster Recovery’, with most infrastructure still on-premises and only backup storage and systems offsite, however now the reverse is becoming true. In fact, with solutions like those from BeBop Technology, your onsite footprint can be tiny, as you can run your desktop apps and even remotely edit in your favourite post-production software without any onsite storage or computers!

Public Cloud

In both on-premises and private cloud approaches, you are responsible for investing in and supporting the kit. The public cloud takes this all another step further, and actually provides the storage and server infrastructure for rent on a ‘Pay-As-You-Go’ basis. Instead of long and expensive kit procurement lead times, you can provision new solutions in minutes and for a few dollars. There are many IT articles citing the generic benefits of the cloud (although they typically mean the ‘public’ cloud) such as ‘flexibility’, ‘scalability’ – but what does this mean for media?

Our needs as media businesses evolves rapidly. One of our BASE Media Cloud customers was commissioned for a number of projects at once and their solution needs changed and throughput increased by 300% within a month! Within hours they were able to use different solutions to meet the new needs. Also, one of our public cloud-based encoder solutions features an automated broker that can ‘spin up’ thousands of machines in seconds to cope with the additional throughput, without any need for manual intervention. On-premises, it is not possible to change solutions or increase capacity that quickly. I do not envy the CTOs that must accurately predict their business requirements for the next 5 years and bet their entire new infrastructure budget on it!

Cloud Challenges

The cloud is typically provided as an ‘Infrastructure-as-a-Service’ only, so it does not include the expertise as to how to deploy your solutions there. If you were simply to deploy your apps in the cloud in the same way as you do on-premise, you might find that it just ends up costing you more without achieving all of the potential benefits, which is why cost-comparisons are often misleading. Public cloud costs are based on usage, which can make them difficult to predict as businesses come to realise they are not so familiar with exactly how much time and storage are needed for each project. Solutions are often only available on one of the Cloud Service Providers (CSPs); with egress costs to move assets between CSPs, it can be limiting and impractical to have all your assets with a single public cloud vendor.

In addition, many of our industry’s media applications and video bitrates sometimes require certain types of ‘filesystem’, latency or guaranteed storage performance for continuous playback. One customer we work with needed to edit 16bit 4K TIFF sequences at 24fps across many different edit suites. This scenario needed over 80Gb/s of throughput, which may not be possible to achieve in the public cloud but can be catered for by combining private cloud storage, peered with public cloud compute.

We believe the answer for the media sector is a ‘Multi-Cloud’ based architecture.

Diagram shows BASE Media Cloud’s innovative multi-cloud architecture.

What is multi-cloud? This is a combination of them all – taking the best bits from multiple private and public cloud providers and best of breed media software solutions, provided as one seamless managed service to the end users.

This approach allows us to deliver all of the features beneficial to media companies, while negating some of the factors that just do not work for our clients’ workflows. For example, you can have the guaranteed storage latency and performance required by editing, the scalability to handle peak project workloads and lower business risk with better ‘availability’, ‘redundancy’ and ‘resiliency’ to ensure that you can deliver great content on time and for a predictable cost.

Next Steps

If you would like to learn more about the cloud, the IABM will shortly be publishing my short course on the cloud, entitled: ‘The Cloud: A Comprehensive Overview for Technologists and Business People’.

If you would like to find out more about our multi-cloud solutions, why not visit us at IBC 2019, Hall 7Stand B25 or check out this interview video with myself and BASE Media Cloud Founder & Managing Direct, Ben Foakes.

Please find link here.

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