20 Mar 2018

Driving Cloud Innovation with Formula E

BASE Media Cloud and Veritone drive cloud media access for Formula E

Joint cloud solution lets Formula E and its production partners upload, store, search, play, and deliver a broad range of media content instantly and seamlessly

BASE Media Cloud and Veritone, a leading provider of cloud-native video management and licensing services, have combined their cloud-based services to give Formula E a breakthrough solution for making its media content instantly accessible to its production partners and broadcasters, both during and after international live race events.

“In our quest to reinvent racing with a new formula for the 21st century, and to position Formula E as the most innovative rights owner in the sports landscape, we choose to work with the industry’s top technical partners,” said Ali Russell, Director of Media and New Business at Formula E. “The combination of Veritone and BASE Media Cloud, with their joint expertise in sports production and postproduction, is a perfect fit for us. Their experience of live event services and global broadcast distribution through Digital Media Hub provides Formula E with the perfect platform to provide instant access to our high-value content to our partners all over the world.”

The ABB FIA Formula E Championship is the electric street racing series and the world’s first fully-electric international single-seater category in motorsport. Both Formula E and its host broadcast and digital production partners will use the Wazee Digital/BASE Media Cloud solution to upload, store, search, play, and deliver a broad range of media content seamlessly, including live race footage, program information, highlight programs and packages, video news releases, press material, promotional material, magazine shows, and archive content. Secure access will be provided to global media recipients, including domestic and international broadcasters, teams, sponsors and event promotors.

The solution incorporates BASE Media Cloud’s proven IBM Cloud Object Storage and IBM Aspera platform, integrated seamlessly with a new, fully branded Wazee Digital Media Hub SaaS portal from Wazee Digital, to enable secure search, viewing, and syndication of Formula E’s media assets – all from one easy-to-use, elegant Formula E-branded web interface. The joint design allows flexible, modular services to be added in the future as Formula E’s requirements grow. As a 100 percent cloud-based offering, the solution provides a best-of-breed and highly resilient infrastructure, all-inclusive upgrades, and a dedicated U.K. support team.

“The collaboration between Wazee Digital and BASE Media Cloud gives Formula E the best of both worlds – Wazee Digital’s fully integrated Amazon Web Services computing; sophisticated asset management workflows; and a self-branded, web-based access portal through Digital Media Hub; paired with BASE Media Cloud’s cost-effective and regionalized virtual-private-cloud storage, delivery, and cloud postproduction services,” said David Candler, senior director, customer solutions for the U.K. and Europe at Wazee Digital. “Now Formula E has an affordable means of delivering its massive amount of content from an easy-to-use, easy-to-expand portal that everyone will recognize as Formula E’s.”

“By leveraging managed cloud services, customers are seeing huge cost savings compared with more traditional, physical management of content. BASE Media Cloud has provided cloud storage and award-winning Aspera delivery services for Formula E since 2015. We recently partnered with Wazee Digital to enhance the overall service offering by seamlessly integrating Wazee Digital’s front-end application interface – Digital Media Hub – with the existing back-end services,” said Ben Foakes, managing director, BASE Media Cloud. “Together we have worked closely with both Formula E and its host broadcast production partner, Aurora Media Worldwide, to understand existing and future requirements and to provide a robust SaaS solution that will grow with the business.”

Digital Media Hub is a powerful, centralized, cloud-based solution that allows video content to be captured and made immediately available for global access, publishing, and syndication. Through Digital Media Hub’s elegant user interface, customers can acquire, enhance, and distribute media gleaned from production, postproduction, and live-event environments.

BASE Media Cloud provides a collection of cutting-edge cloud storage and media software tools – such as cloud storage, file transfer, transcoding, and BeBop cloud editing – for meeting the increasing challenges brought about by the rising volumes of media files being acquired, processed, and delivered throughout the media-production process.

More information about the ABB FIA Formula E Championship is available at http://www.FIAFormulaE.com

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